Cher and Dionne befriend Tai, and decide to give her a makeover to improve her social standing. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Plot Keywords They are popular, rich, pretty, and charming. The movie’s target audience might not have spent weekends poring over the pages of 19th-century mannered comedies, but Clueless slapped a plaid skirt … Cher Horowitz (Alicia Silverstone) is a wealthy, popular 15-year-old living in Beverly Hills with her widowed father, Mel (Dan Hedaya), a successful and high-paid lawyer. Heckerling’s lingo masks some subversive humor, as her script refers to periods as “surfing the crimson wave” and the scene in which Tai excitedly exclaims that the students “got Coke here!” Amy Heckerling’s Clueless is a modernized twentieth century Emma which can be viewed in many different aspects. Cher, a high school student in Beverly Hills, must survive the ups and downs of adolescent life. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. While these are drastic examples, many entrepreneurs, especially in startups, can't identify their target audience. Craft a message for your brand that resonates with your target audience. | Ex: Mid-west, male college kids who love zombie movies. What makes your movie different from competing movies? “Clueless” is about self-worth and companionship — hardly trivial topics. You can change your choices at any time by visiting Your Privacy Controls. Taglines HuffPost is part of Verizon Media. Shallow, rich and socially successful Cher is at the top of her Beverly Hills high school's pecking scale. . Paramount and MTV share a parent company in Viacom, leading to a synergy that helped align the film’s aesthetic spirit with its target audience. Synopsis When romantic high-school comedy Clueless (1995) was released, it was immediately vaulted into cult-status and firmly stapled as one of the most original teen-flicks of the 1990s. You can change your choices at any time by visiting Your Privacy Controls. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! When a girl named Tai transfers to Cher's school, she and Dion give her a makeover and attempt to find her a boyfriend. As a business, being clueless about something as important as this is a … What they are like, what they are after in CBD products, and what makes them tick. 1. Who is your primary target audience? Ex: Our movie is about zombies that attack ninjas. Revisit your UVP, knowledge of your target audience, and set clear goals that will form the foundation of your brand strategy. Seeing herself as a matchmaker, Cher first coaxes two teachers into dating each other. In addition, the film’s target audience of teenage and tween girls notably did not pick up on many of the film’s sly references. The nasty little role did not impress the critical establishment but it wowed its target audience: teenagers. Cher Horowitz and her friend Dionne, two of the most popular sophomores in school, play matchmakers for two teachers. Parents Guide, Michael Kaminsky
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