The 10th worker around the machine will have a lower productivity than the first one. A Wall Street Journal story of yesterday (“P&G Toilet Paper Factory Keeps Delivering as Coronavirus Strikes its Town,” April 12, 2020) tells us that the Procter & Gamble plant in Albany, Georgia, increased by 20% its production of toilet paper and paper towels. The problem with dollar store t paper is there is less paper. If your model is as complex as the real world, you have not built a model, but an alternative, side-by-side universe. Check Latest Price 2. They probably added the “third shift”, but basically whatever those plants can produce, they’re producing. And this would just end the shortage. The government has told Britons not to "panic buy" amid coronavirus fears, but many are doing the opposite. Why there's no toilet paper on your supermarket shelves Gary Mortimer, a retail expert and professor at QUT, says there are two main reasons supermarkets are running low on toilet paper. On your last one to the message I am replying to, note that a pharmaceutical producer does have a (temporary) monopoly on a non-expired patent. Coronavirus: Why are people panic buying and why toilet paper? For sure, there's no toilet paper. On the current market for toilet paper, there are two reasons why consumer demand has increased. She would like to operate at this stage all the time (actually, not really, because even though it is more efficient, it isn’t as interesting and she wants to maximize her work satisfaction which is a combination of making money and other interests)…but that doesn’t really matter, because she doesn’t have the option of working at that scale very often.  The vast majority of her jewelry gets sold to retail customers. While it was understandable that people would feel concerned about hygiene during self-isolation, Ms Kenny said the amount people were stockpiling was irrational. as it seemingly contradicts the commonplace, stylized fact that there are often increasing returns and economies of scale. If a firm is not producing at the increasing portion of the marginal cost curve, we need to ask “why?”  We could eliminate the “profit-maximizing” assumption, in which case we’d need something else to motivate firms. Viva paper towels; Pet Care Products. Price-control and “anti-gouging” laws often allow some limited price increases, and there may be much arbitrariness in their enforcement. The mistake y’all are making is assuming that the marginal cost curve is independent of the demand curve. And its also a Nielsen stat, industrywide, I did read that a bit too quickly. But still, the basic point is they’re jacking up their production to the point where they really can’t make much more at their existing facilities. or internet program that run there commercial is going to cost more. Jon, we are explicitly talking about a demand shock in the toilet paper market in the United States in April 2020 caused by the coronavirus pandemic. Just going to put in a few comments here as reply to some of the things I’ve seen: Yes, I’m used to dealing with companies that are closer to the monopoly side of the market than the perfectly competitive side of things.  Obviously it is a range, and the companies are not perfect monopolies at all, but all companies I’ve worked with at least aspire to have a “wide moat. Economic models are very helpful in trying to understand the world and how things work, and, as Pierre mentioned in a post above, a model shouldn’t try to incorporate everything, because then it stops being useful as a simplifying measure to understand what is going on.  I understand all of that, but at the same time, the economist should always remember that it is a model, and that it’s not going to do a very good job of explaining the behavior of any particular firm at any particular time.  One of my favorite economics professor quotes from my undergrad days was something along the lines of “It’s a mystery why when you look at any single individual they behave in a way wholly irrational, yet when you take them all together you can model behavior as if they were all rational actors.”. People in the U.S. seem to be losing their “can do” spirit. The first dose of a new approved drug costs somewhere north of a billion dollars.  Are you telling me that the marginal cost of the second dose is higher than that, in the short or long run? Monopolistically competitive markets are likely closer to the “truth” but the added complexity here doesn’t help a ton.  The basic story still stays the same. She is simply investing in her business to produce, and make consumers aware of, her widgets. Thanks Pierre.  Noted your responses and have replied.  Really appreciate and am enjoying the discussion and education. That’s a rule for companies operating at peak efficiency and using all of their fixed resources, a situation that I can tell you applies to approximately no one.  I’m no economist, but I have spent a fair amount of my professional life evaluating businesses and manufacturing facilities.  If they were operating at maximum capacity, that was a big problem, because any growth would have to come from increased capex. Those companies that weren’t successful, the problem (at least from their perspective) was usually a lack of demand.  They created something new, but couldn’t create enough demand for their new product or service to be financially viable.  They built a plant and wanted to operate at max efficiency, but only had enough orders to fill 20% of the capacity.  Or in my world, they built manufacturing capacity, but the drug doesn’t work, so demand is zero. Obviously, toilet paper is a different type of product.  It is more of a commodity, until recently demand has probably been pretty stable and predictable, so there is a better chance that producers were operating closer to max efficiency.  As I said, I don’t disagree with the basic thrust of the article that we want producers free to be able to raise prices if they need to to respond to changes in demand.  I just object to the “all goods, including those in more demand during the current crisis, have increasing marginal costs of production.”. (Remember, as Jon pointed out, that the firm will only produce on the increasing portion of its marginal cost curve.) The toilet paper bubble must eventually burst.  I already stipulated that people are not pooping any more than they normally poop. Regarding your point that “companies not busy being born, are busy dying,” I say that is absolutely correct (another point in favor of the perfectly competitive market approach is the ease of entry/exit in an industry). 0 0. Craig: I read “120 percent of its normal capacity right now” as 20% over the full 100% capacity. 3) You write that it “depends on the interplay of a lot of factors.” Of course, it does. What they’re unlikely to do is expand capacity. WILLY SHIH: I think people are choosing toilet paper … To test one’s understanding, one has to see that in a specific short-run on that long-run path, short-run marginal cost would still be increasing. Such probabilistic calculations don’t change the basic model, although they make them more complicated to manipulate if you are analyzing the toilet paper or the Ferrari market. It is more obvious when an aisle of toilet paper is empty, compared to other smaller items, which leads to the craze over the item intensifying. (In the longer, the industry might have to bid up wages or the prices of other factors of production to divert them from other industries.) Why? https://www.wtoc.com/2020/03/25/georgia-pacific-ramps-up-production-amidst-coronavirus-concerns/. *  The demand is increasing regardless. Even if production lines of commercial toilet paper can be retooled, at a cost, to make a product better adapted to consumer demand, the packaging will also have to be modified. ;-)), P.P.S. Technically, the reason is that, with fixed capital (plants, machines, and equipment) in the short-run, any variable factor of production used to increase production (say, labor) will have diminishing marginal productivity. No, there is still increasing marginal cost.  Average cost is falling, yes, but marginal cost is increasing since these resources needed to be reallocated from other uses (yes, sitting idle is a use). Absent perfect planning and information that is perfectly executed, a direction of error must be built in. Yes, so I don’t see why more of this isn’t going on. As for your contention that a firm would never produce in the region where the MC curve is negatively sloped, that sounds like a bit of interesting original research on your part that you should publish because neither your reference nor any others I can find so far say as much. Actually, in your example, at a price of $4, they would lose money no matter how much or how little they produced because their very minimum average total cost is $6.67 per unit. Another thing to understand is that quantity demanded is higher than quantity supplied because government price controls don’t allow the price to fully adjust upwards. It is one of the right toilet papers with the high quality products. Is the marginal cost of producing ring 10, higher than for ring 1? Toilet paper shelves lay empty at … So toilet paper rolls might look the same at a first or even second or third glance, even though they carry less actual toilet paper. @Pierre: With all due respect, that’s just not how it works.  She’s been doing this for about 15 years, mostly profitably, although not always.  There’s a rule of thumb in the industry for pricing that is extremely common.  Take the COGS of producing one piece and double it.  That’s your wholesale price.  Double it again, and that’s your retail price.  Hopefully you can sell enough for that margin to cover your fixed cost.  People use that rule when they are selling jewelry that retails for $10 or $1000 (it gets fudged a bit, but mostly because the artist don’t really have that great of a sense of what their input costs are, so they get roughly estimated). Luckily, even the strongest price control and subsequent rationing attempts by authorities probably won’t lead to the toilet paper dystopia Pierre paints at the end of the post. I told the person in Florida to pick up one barrel, and carry it to the checkout counter. For example, if there is an intermediary between vendor and user (big retail), with a preference for diversified suppliers – that could reduce any producer’s ability to cut into other competitors’ market shares.

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