“Within Nike SB, we certainly recognize we make a lot of noise and garner a lot of attention with those fun launch projects; they’re a lot of fun for us to do,” says SB marketing head Chris Dukeminier. Because, for many of us, Dunk SBs, and Dunks in general, fell off the radar, replaced by knitted sock shoes and Lord knows what else. There’s a lot coming to tie things to—both Arizumi and Dukeminier mention the 2020 Tokyo Olympics, where skateboarding will make its debut, as a huge event for both Nike SB and skateboarding in general, although neither share any specifics.
It’s not wrong.
“We can dip into the greatest hits and do something new with them, but that can’t be the only thing,” Dukeminier says.
You can change your choices at any time by visiting Your Privacy Controls.
Nike SB had gotten away from its roots over the years, but a new generation was bringing them back. “I don’t want us ever to be predictable—that’s really the bottom line,” he says. Like its high top counterpart, the Nike Dunk SB Low are a thing of sneaker legend. “We went from creating energy, giving it to celebs, and now, all of a sudden, the influencers are the bottom of the barrel who are about Dunks, too.”. Let them know what’s worth their time and money and what’s not. Wale sat down on the ramp with me and was praising the ramp.
There’s a been a lot of debate and conversation about the Nike SB Dunks as of late. © 2020 Complex Media, Inc. All Rights Reserved. As someone who was around for the beginnings, he too recognizes that the way forward is not by looking backwards.
Designed to handle the rigorous activity of skateboarding, the Dunk SB Low has become the canvas for some of the most … The line, which launched in 2002 as a skateboarding offshoot of Nike, has seen a renewed interest and resurgence thanks to artists like Travis Scott (who received his own SB collaboration this year) wearing them. The "Newcastle" Dunk was a tired idea.
A pair of the Stussy x Nike SB Dunks from 2005 sold for $10,000 on StockX. Ljustina says that moment, which was created organically, helped Diamond Supply Co. get its three Nike SB collaborations and reboot of the Tiffany Dunk in 2018. Now, you have places like Stadium Goods, RIF L.A. and Round Two, with internet sales opening everything even wider.
Some have said the word grail is subjective, and there’s a shred of truth to that. The Dunk SB, introduced back in 2002, has now been around as long as the Dunk itself had been when Nike SB was first launched.
It helped that, leading up to that triple-shot of collabs, SBs started to pop up on the feet of people who may not have even been old enough to appreciate them originally. “Chase is really into them. So, with that, I feel like we owe them and the next generation a service to sharpen it up and come with a distinct point of view and support the community of skateboarding, but also tell new stories and rebirth the brand.”, The buzz around Nike SB has been strong with its models from the past, and it’s starting to spread from a few key influencers to regular sneaker people on Instagram. Find out more about how we use your information in our Privacy Policy and Cookie Policy. The hyped-up releases might not even register on the radar of those who feel like they don’t have a chance of getting them anyway, at least not until they start turning up at Round Two. Nike Sportswear—along with Jordan—became the launch machine, and Nike SB did what it was supposed to be doing all along: turning out skate product for skaters. Yahoo is part of Verizon Media. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. This story is wild late. It wasn’t because they were selling Emericas or Sole Tech shoes.
Newer collectors were up in arms that I said this. Those days are clearly still here, at least for some drops. It’s caused a lot of copycat behavior. “So, thanks to Nike, they really took us to outside of skate to mainstream and sneakerheads.”. Kids are paying $600 for the Mosquito Dunks, a shoe that hardly any SB collector will remember—not because it was rare but because it made no splash. It’s a wrong take. Ljustina is the man who supplies Scott with his rare Nike SBs, which can be extremely tough to track down these says.
A deadstock pair of Air Jordan 1s from 1985.
We’re talking about history here. He was one of the first wearing them, because he was around back in the day, but there’s more bits and pieces that created the energy that’s going on now,” says Andre Ljustina, who owns Project Blitz, a secondary-market shop for sneakers, and is a prolific Nike SB collector.
Congrats, you passed.
Different box colors denote different years and seasons of the sneakers. Because we’ve known for a while now that we had to write something on Nike SB, which seemed to be experiencing something of a resurgence ever since the lunacy of the ComplexCon Diamond Dunk drops—or attempted drops, anyway—back in November.
“I’ve got to give it up to Nike and give them much love always because they helped Diamond blow up, because basically that catapulted Diamond in to a whole other world,” Nick Diamond says.
This isn’t a critique of Nice Kicks, or the tweet, but rather a weird thing that’s going on with Nike SB and sneaker culture in general at the moment. “So figuring out what the next and what the next next is, that’s what we’re always looking for.”. There are even good shoes from then that are selling for extremely low prices. On Aesop Rock’s 2003 track “We’re Famous,” El-P rapped, “Mothefucker, you’re not a vet, you’re just old.” It was a reference to artists of yesteryear having something to say about his modern music, although they were never good musicians themselves. Founded as something of a disruptive DIY sub-label backed by the biggest footwear brand in the world and led by the late Sandy Bodecker, Nike SB did what it was supposed to and more. It got celebrities excited. This second generation of collabs was a way of returning the favor. The Dunk SB, introduced back in 2002, has now been around as long as the Dunk itself had been when Nike SB was first launched. For those of us old enough to remember going to skate shops to buy Dunks back in the early 2000s, the events of recent months—the aforementioned Diamond drops, the continuation of the Concepts lobster series, and the third iteration of Jeff Staple’s “Pigeon” Dunk—certainly seems like one. StockX said 28 different iterations of the shoe have sold for $1,000 or more on the platform this year including the Nike Dunk SB Low “Paris,” which sold for $51,950 — the sneaker with … Call the "Dr. Feel Good" Dunks a "grail" and not know about "Flashes"? How could he hate on these shoes? There were other nerds coming in that didn’t skate that were fiending over this stuff.”.
But that’s sneakerhead stuff.
The resale culture that grew up in the early 2000s—in part around the initial Nike Dunk SB frenzy—has matured, and increasing numbers of early Dunk SBs have been coming out of the woodwork as people who’ve been sitting on them realize what they’re worth now. It’s caused a lot of copycat behavior. “Obviously times have changed, the way we communicate has changed, but I want to get back to why we exist in skateboarding and why we exist in the company. Our editorial content is not influenced by any commissions we receive. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. According to Arizumi, the Janoski, which he originally designed in 2009 and met with a ton of resistance internally, has become the best-selling Nike signature shoe of all time. You see them being posted on Instagram. That’s really my hopes for everything.
For everyone else, Nike SB has been there all along.
But more so than that, Arizumi wants to bring SB back to its roots, at least conceptually.
But as we move forward, the plan is not to revisit—we want to find new creative partners and make wild stories that people talk about.”. The sneakers they cosign from a past era is a litmus test. “There’s definitely been a focus on our end to rejuvenate that part of the business.” But, at the same time, they recognize there’s more to it than that. Some sneakers hold personal significance to the wearer. It wasn’t. © 2020 Complex Media, Inc. All Rights Reserved. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices.
Not everyone sees it that way.
Grails are sneakers that people have spent their whole lives tracking down. You might want to rethink that. Everyone is in a race to show how down they are in the sneaker scene—to show that they were there back in the day.
The "3 Bears" collection as a whole was viewed as corny among SB enthusiasts, skate shop owners, and people on NikeTalk.
They’re not a grail, though. “This is bringing back a little bit of history. Word is the buyer is a reality TV star. They’re old! The big brands not only infiltrated skateboarding, they took over.
Want to feel old? Last Tuesday, Nice Kicks posted a picture of six Nike SB Dunks.
And, expectedly, the resale prices on a lot of the shoes have significantly jumped. There are a lot of great sneakers from that time to celebrate. I’m not here to say you can only like these sneakers and must dislike these other ones.
And while there aren’t lines at Supreme every time a new Dunk drops, that’s in part because there are lines at Supreme every day.
Everything’s changed. It became a process, and he wore them over time. The splash hasn’t been limited to new drops.
And Travis Scott, already blessed with his own Air Jordan collabs, broke out all kinds of rare gems both onstage and online. But buyer beware: Not every old Nike SB sneaker is good or worth the money. A conversation started the other week when rapper, sneaker collector, and internet provocateur Wale claimed he brought Nike SB back, which fostered a lot of discussion. A lot of people have jumped on the wave, from Offset to Kylie Jenner. If that sounds like a mea culpa to the editor that somehow slipped into the copy, well, sure, you can take it like that.
Now what? He hasn’t posted the pic yet, but I gave him the Paris Dunk.”, James Arizumi was originally hired by SB as a footwear designer in 2004. Our editorial content is not influenced by any commissions we receive. That’s not to say that no one liked the line anymore, but it was a far cry from its days of Silver, Pink, and even some Black box eras.
A stateside launch has yet to be announced so stay tuned for. An unreleased sample of the Nike Air Yeezy.
Aggretsuko Haida Voice Actor, Denise Laurel Son Alejandro Father, Vermont Wmu Map, Matilde Calderon Y Gonzalez Parents, Dorian Gregory 2020, Divorce Destroys Family Life Argumentative Essay, Jordan Parise Wife, What Games Does Graystillplays Play, Bobby Soto Age, Menulog Bag Order, Mario Batali Veal Ravioli, David E Martin Phd, Shayanna Jenkins Net Worth, Popcorn Meme Gif, Clueless Age Rating Uk, Aftershock Pc Review, Skiing Vs Snowboarding Popularity Statistics 2019, What Does A Pregnant Black Skirt Tetra Look Like, Pokemon Nds Rom Hacks Complete, Is Lucy Worsley Related To Duchess Of Kent, Klout Score Calculator, Ranger Reata For Sale Mn, Foong Chee Kong Pilot,
