On any given day, bar patrons can be found inside enjoying lunch, popping a top and spending time with friends. The spot stars Post Malone, who has partnered with Bud Light for years, in a convenience store. The following browsers are supported: Chrome, Edge (v80 and later), Firefox and Safari. Bud known for their Super Bowl ads, so it's really no surprise they took it up a notch this year. “They came in and looked around and liked it,” Parker said. Be in the know of how your TV Ad is performing. Delish editors handpick every product we feature. "As a brand, we have a history of making engaging Super Bowl ads. This isn’t the first time Post Malone has shown Utah love; he sings about Utah’s snow in his song, ‘Wow.’ He also filmed the music video for ‘Saint Tropez’ in Big Cottonwood Canyon, and flashed a Utah ID in a Doritos commercial, which also aired during the Super Bowl. “Alright let’s drink this puppy,” a control room operator in Post’s head says to another. We’re hiring! “He’s from Dallas.”. We may earn commission from the links on this page. Brewskis managed to keep the secret until this week. You can see the other one here, which sees Post in a dive bar trying Bud Light Seltzer's mango flavor for the first time. Submissions without photos may not be accepted. Little did Brewskis know, despite a confidentiality agreement, word of the 60-second spot got out and spread quickly. Las Vegas Raiders running back Josh Jacobs sends a message to his younger self in Kia's Super Bowl commercial. “Here is Post Malone enjoying a #BudLightSelzer (filmed on location). The beer giant released both ads on Jan. 29. The Super Bowl airs at 4:30 p.m. Sunday on Fox 13, with pregame shows beginning earlier. Bud Light gets inside Post Malone’s head—and his stomach, nose and spleen—with a Super Bowl campaign for its new seltzer. one of the many tiny workers operating his brain asks. Music superstar Post Malone, who is a Syracuse native, is featured in two 60-second spots to show viewers what drinking a Bud Light Seltzer is like. “There was a ton of people outside, I have no idea how any of it leaked out,” Parker said. “I never knew that lmao,” the first person answered. Lil Nas X, Sam Elliott and Billy Ray Cyrus star in a Super Bowl spot for Doritos Cool Ranch. Um, White Claw who? John Cena and Jimmy Fallon join sports stars for spot with Michelob Ultra. Malone, 24, whose real name is Austin Richard Post, maintains a Utah residence and recorded one of his albums there, according to Wikipedia. So, if you liked one ad over another, make sure to tweet about it, share it on your friend's social media pages, Instagram Story your love for it, tag Bud Light — anything you can do to show Bud which way you lean. Suddenly I want a seltzer...and pretzels. “Is this guy from Utah or something?” asked a third. Bud Light VP Andy Goeler told Ad Age that "we decided, let's put it out there and let fans help us decide.". Because of this, beer commercials are kind of a big deal during the big game. “Yeah, taste buds approve… Let’s show we like it,” the men in the control room continue as they give a cue to a control box operator who turns a dial and forces Post to smile. See the positions. Brewskis said the Bud Light crew looked at more than 50 Utah locations before deciding on the Ogden bar. TV marketing doesn't need to be in a silo. ", Turkish Airlines encourages you to "Widen Your World.". Kristin Salaky is the news editor at Delish.com covering viral foods, product launches, and food trends. This content is imported from {embed-name}. 3rd Quarter. “It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “With Post living in Utah -- I don’t know if it was a manager, or an agent or an agency or something – [they] contacted us and told us he wanted to [film the commercial] in Utah somewhere,” Parker explained. The local pub ended up with a heaping dose of national attention too. Oh, and pretzels too. © 2020 NFL Enterprises LLC. However, his relatively simple task becomes infinitely more complicated when he catches sight of the Bud Light Seltzers on a nearby shelf. Post Malone orders a Bud Light Seltzer and his brain decides whether he likes Bud Light Seltzer Mango. "Bud Light made a seltzer?" OGDEN, Utah – Local bar owners are sharing their experience and excitement after Post Malone, a rapper and new Utah resident, was featured alongside their bar in a new Bud Light commercial.
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