In this sense, it’s more detailed than the strategy. (AKA: Exposure). They require thorough knowledge of the audience demographics, industry trends and preferences, geographic restrictions, consumer behaviour, communication channels, and a complete array of other things. Whatever the processes adopted the ultimate aim is to provide media exposure to the client. Behind successful marketing is a well-thought out strategy, which comes to fruition through a well executed media plan. Flashcards. - Amit Saxena 2 3. Total number of opportunities to see an advertisement, as provided by a campaign or plan. The media buying professionals need to have a thorough understanding of the market prices and compare the offerings of various publications and media houses to get the best deal for the client. Basic formulas for digital media planning Published by Joni on March 30, 2017. Secondly, a media plan is the implementation your strategy over time. In other words, who when, where and how an advertising message is distributed and recieved Developing a … The importance of media planning lies in keeping a close tab of the new opportunities for advertising and tapping on necessary opportunities. Your email address will not be published. For instance, in Problem 1A, 43,895 divided by 1,000 = 43.895 . It is important to deliver within the client’s budget and not go overboard by missing on the right combination. Spell. The most crucial catch in media planning is determining the right combination of media to achieve a campaign’s goals and objectives. Magazine plan costs $15,000 and generates an estimated 60,000 impressions. What is the CPM? Cost of 1 unit of time (commercial) x 1000——————————————————————-Number of prospects reached by a given program or time period, CPP (cost per rating point) = Cost per spot / rating. Media planning and buying: The formula to a wide coverage Media planning and media buying are among the fundamental components of the media industry. CPM. Remember the basic operands: + add – subtract * multiply / divide. Reach = (# persons reached / # persons in universe) x 100, households using television PUTâ persons using television PURâ persons using radio, HUT = (# HHs using TV during time period / total HHs in universe) x 100, Indicates the portion of the available TV/radio audience this is viewing a particular program, Sum of all ratings in a campaign. What is Media Planning Getting the right message… In front of right person… With the right amount the money… To generate the right response. Introduction . Media Planning Test 1 Formulas. Cost of 1 unit of time (commercial) x 1000 ——————————————————————-Number of prospects reached by a given program or time period. Media Planning & Buying Calculators: GRPs, TRPs, Reach and Frequency. Gravity. A count of persons with at least one impression. Planning makes happy people. Thankfully, you no longer have to be a math wizard to estimate reach when media planning. One opportunity for one individual to see an advertisement. 1) Kantar Media Planning Tools. This app is designed for digital media planners to quickly solve for any element of a media plan. Finally, put measures in place to track the results of your public relations … Terms in this set (20) rating is. Media planning, or campaign planning in general, requires you to set goal metrics, so that you are able to communicate the expected results to a client. Templates could also be easily broken due to inflexibility and there is no guarantee that all media planners would use the same template or use a template in the same way. STUDY. Media Costs & Comparisions• CPM (Cost per Thousand) • “M” is roman numeral for thousand (and why we use MM for million) • Used to compare costs to reach 1,000 gross impressions • Cost of the schedule / total gross impressions x 1000• Ex. Meanwhile, It is important to educate your audience and tell your story instead of mere advertisement and we do just that. Media planning is the process of strategically shortlisting a few channels from a range of media platforms to position the client’s advertisements. On … Brand Development … Facebook | Linkedin | Twitter | Youtube | Instagram. When creating a media plan, it’s important to have a firm grasp of these often misunderstood advertising terms, even if they are built into your media planning software. Kantar Media Planning Tools has worked with and are working few of the top companies and brands around the world, like Google, Twitter, Sky, LVMH (Moet Hennessey Louis Vuitton), F1 (Formula 1), etc. An impression is how many times an advertisement is displayed … Finding CPP from CPM. Media planning and media buying are among the fundamental components of the media industry. Media formulas. Key components of media planning. Determine Media Goals and Objectives Formulas to calculate GRPs, Reach and Frequency are provided. Spreadsheet & email don’t scale, but luckily MediaPlanHQ does. Media channel / Medium Media Vehicle Medium : A broad general category of carriers Vehicle : A specific carrier within a … Same as Reach. Organize your media plans under one roof with a clear structure, easily accessible by your team. The three components of a media plan are as follows: 1. right balance of research for both media planning and buying ultimately determines if the strategy has paid off, and we are on the constant search to look out and achieve the same. The five large processes of media buying and planning can be summarized as follow: An extensive research to identify the right set of audiences, Study the audiences’ interests and preferences, Communicate with the audience at the right time and strike a conversation, Engage in creative methods to get noticed and turn them to your brand. How to Create a Social Media Marketing Plan. Media planning should be thought of as a process or a series of decisions that provides the best possible answers to a set of problems. ADVERTISING Media Planning In-Class Exercise Some Useful Definitions & Formulas Cost Per Rating Point (CPP) Formulas and calculators Finding CPP from CPM Comparing CPP and CPM. The right balance of research for both media planning and buying ultimately determines if the strategy has paid off, and we are on the constant search to look out and achieve the same. In the earlier days, media planning and buying was only limited print, radio, broadcast and occasionally OOH. The aggregate total (the sum) of the ratings is called Gross Rating Points or GRPs. The term GRPs is generic and may refer to household GRPs … Media planners are not only responsible for the initial media purchase, but also for the continued optimization of performance throughout the entire campaign lifecycle. ‘Media planning’ is the process used by marketers to determine where, when, and how they will publish their paid content and ads. An opportunity to see the ad, Estimated number of unique persons that visited a site. Write. For example, if a electric razor company is releasing a new line of razors, its media mix is likely to include advertisements in … The relationship between CPM and CPP is expressed in the formula: CPM = (CPP x 100) / Population 1000GRPs = Reach X FrequencyReach = GRPs / FrequencyFrequency = GRPs / Reach. CPP (cost per rating point) = Cost per spot / rating. Media planning is a marketing activity that can be included within a simple business plan template to widen the market reach of an establishment. The goal of the media plan is to find that combination of media vehicles that enables the message to be communicated to the largest proportion of the target audience at the most effective cost. Plan Ahead for the Greatest Value. It is the âgrossâ counterpart of ânet ratingsâ, (Cost of Schedule/ Total Impressions) x1000, (Cost of Schedule/ Total GRPs) $15,000/ 200GRPs = $75 CPP, Number of copies distributed by a publication (compares costs & impressions), refers to the portion of households in a market that are in the publicationâs delivery area, The number of times a page is delivered to a browser, The Delivery of an ad to a browser. In media buying one executes the strategy planned, puting the best resources to work. Saw and Disorder: 3 ads x 0.7 rating = 2.1 GRPs. Ratings, Shares, HUTs and PUTs Definitions, Formulas and Calculators. A whole world of media terminologies exists which are not easy to comprehend. : GRPs, TRPs, Reach and Frequency from tabulations and formulas media under! And are here to help formulas could be devastating to a client ’ budget... Media list for every client after a thorough understanding of what they have to be a math wizard to broadcast... 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